Thursday, January 22, 2015

Review of Permission Marketing by Seth Godin

I just finished Permission Marketing by Seth Godin.  I originally read it because I used the term "Permission Fundraising" in my book Partner Like Paul and I wanted to see if it could refine some of my fundraising ideas.

I think everything in my fundraising book is still accurate.  However, this book was so much about marketing that I really couldn't give you any specific take-aways for fundraising.  (Maybe I'll write another book and call it Permission Fundraising so I can meld the two ideas together.)

All that being said, I would highly recommend Permission Marketing to anyone seeking to do build any sort of business.  It's an older book (Amazon was just a start-up and only sold books), but it shows a path of marketing companies, services and products that is immensely cheaper and more valuable than the interruption marketing most people still default to today.  In fact, I can think of a few telemarketers, junk mail senders and spammers I should send this book to!

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