Third in a fundraising series based on my book: Partner Like Paul.
Step 1: Start with the Bible
Step 2: Who?
Step 3: 1st Contact
Your fundraising strategy now comes around to getting in touch with the list of relationships you've brainstormed.
Prayer: Really. Pray for this initial interaction. Pray that the people you're reaching out to will be 'all ears'. Pray that God could open their hearts to hear from you about the work he is doing.
Methods: There are so many communication methods out there today. Which is the most effective method (or methods) for you to use? Most people assume that sending a paper letter through the postal service is the most effective way to get your message read. It might be (and I'm not saying that it isn't.) But this step requires some critical thinking about the type of people you're contacting, how much time you have to contact them, how you want them to respond, etc.
Message: Whatever correspondence you choose, there are a few things you want to make sure you include in this message: a) Your description of God at work in what you're doing (from step 2). b) A short explanation of the financial need. c) A way for the receiver of the message to respond. Give them the opportunity to opt-in, opt-out, or something.
The next step is The Ask (and could be combined with this step), but if you can't wait until then, find my book at: partnerlikepaul.pheaney.com