Thursday, April 5, 2012

How I Read It: Great by Choice

A few thoughts and points from Great by Choice from Jim Collins and Morten Hansen.

Quotable:  "And yet if you'd invested $10,000 in Southwest Airlines on December 31, 1972 (when it was just a tiny little outfit with three airplanes, barely reaching break-even and besieged by larger airlines out to kill the fledgling) your $10,000 would have grown to nearly $12 million by the end of 2002, a return 63 times better than the general stock market." p3 (emphasis mine)
"Freely chosen, discipline is absolute freedom." - Ron Serino p39
"Pioneering innovation is good for society but lethal for the pioneer." p74

What I Liked:  First, Collins is just a great writer.  This book was a really enjoyable read.  Throughout it he weaves the story of two polar explorers racing to reach the South Pole; comparing and contrasting their traits with the leaders and companies that survive during tumultuous times.  Second, like his other books, Great by Choice breaks down some previously "undiscovered" concepts into memorable and usable ideas.  (I say "undiscovered" because, like previous books, these concepts are mostly common sense... even Biblical at times.  It's almost hilarious that it takes years of research to bear them out.)

What I Didn't Like:  Nothing comes to mind.  Overall this was a fun, easy read, but it also left me with a lot of practical concepts (that I'll at least try to implement in my life and work).

2012 Personal Impact Ranking
1. Great by Choice by Jim Collins and Morten Hansen
1. Margin by Richard Swenson*
2. Revolution in World Missions by KP Yohannan*

*I own this book and you're welcome to borrow it.  Just ask.

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