Thursday, November 3, 2011

Building a following

I'm really not qualified to offer this advice, as my blog following is pretty small* by most standards, but here's what I've learned about building a following through my first year of blogging.
  1. Create content.  Even when you don't feel like it.  (And this doesn't just mean writing.  Create whatever type of content you are most inclined to.)
  2. Publish your content.  This is easier than ever in our digital age.  Blogs, podcasts, photo-blogs.  You name it, you can probably find a free web service to publish it.
  3. Create and publish your content with some sort of regularity.  I choose two blog posts a week.  If you're painting the Mona Lisa, you might want to do an update a month.  But decide on something regular and stick with it.
  4. Link it to a social network or two.  I use Facebook.  My friends use Facebook.  I make sure my content makes it to Facebook.
  5. Give people options for following.  Currently you can follow this terrific blog with RSS, via e-mail, on Facebook via my profile, or by stopping by every so often.
  6. Be in on the conversation.  If someone comments on something you created, dialogue it with them.
  7. Repeat steps 1 through 3.  

* Not that you the readers are small.  You rule!  Thanks for all of you who read and dialogue this stuff with me.

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