Some of you know that I have a strong dislike for naming things unnecessarily. I think if you take a look at most church and christian organization websites you'll find something with a name that is quizzical at best and lame or misleading at worst. I often think: "Why name it? Just do it."
But I might be starting to come around. I think I'm realizing the importance of giving something a name. It can help to define your culture. It can give clarity and purpose to something that would be otherwise ambiguous. It can do those things, but only if you find a good name.
So if you're starting something new and you feel it needs a name go ahead and name it. Just please name it well enough that we all know what you're talking about.