Thursday, March 19, 2015

Names

Some of you know that I have a strong dislike for naming things unnecessarily.  I think if you take a look at most church and christian organization websites you'll find something with a name that is quizzical at best and lame or misleading at worst.  I often think: "Why name it? Just do it."

But I might be starting to come around.  I think I'm realizing the importance of giving something a name.  It can help to define your culture.  It can give clarity and purpose to something that would be otherwise ambiguous.  It can do those things, but only if you find a good name.

So if you're starting something new and you feel it needs a name go ahead and name it. Just please name it well enough that we all know what you're talking about.

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