Thursday, November 17, 2011

Picture This

"My intent is for the reader's imagination, and not merely his or her intellect, to be awakened and nourished..." - Skye Jethani, The Divine Commodity, pg 13 
"If you want to build a ship, don't summon people to buy wood, prepare tools, distribute jobs, and organize the work, rather teach people the yearning for the wide, boundless ocean." - Antoine de Saint-Exupery

If you're a public speaker, paid writer or professional communicator you probably already knew this, but for the rest of us, what if we thought about communicating a little differently?

What if the goal of any communication was to give people a picture?  What if they saw a picture in their minds more than the words on the screen?  What if they caught a vision for the grandiose more than heard our spoken words in their heads?

They need to see it, not merely hear or read about it.  (And the IT doesn't matter here, this applies with whatever you're communicating.)

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