Here's what I learned from being the guy "in charge."
- You need a good team. I had a cabinet of seven fantastic people surrounding me. To be honest, I was not all that "in charge" and relied on them throughout the conference. (So here's a shout out to Paul, Jim, Wade, Mark, Kerma, Steve, and Pauly. Thanks! You were all awesome!)
- You need a serviceable plan. I wouldn't call our plan over the top great, but it worked. Having a plan helped us all know when we were supposed to be where and what we were supposed to be doing.
- You need good people. It might be obvious that you should try to find the best speaker and seminar leaders you can. But I think that getting great attendees is just as important. I don't really have any advice on how to make this happen, but the crew we had last week was awesome.
- You need to get people talking. Seth Godin just posted about what he looks for at a conference: The individual conversations. When you get people talking, you bring out the collective wisdom of everyone, which is far more than any individual speaker can bring.