Thursday, March 3, 2011

BOOR March 2010: Driveby culture and the endless search for wow

This month's Best Of Online Reading is a little longer, but well worth your read.  It's written by Seth Godin and titled "Driveby culture and the endless search for wow."  Click the link to view it.  Here are a few quotes to entice you:
"Imagine if people went to the theatre or the movies and stood up and walked out after the first six seconds. Imagine if people went to the senior prom and bailed on their date three seconds after the car pulled away from the curb."
"Should a charity focus on instant donations by texting from a million people or is it better to seek dedicated attention and support from a few who understand the mission and are there for the long haul?"
"The interesting question here, though, is not how fast is too fast, but what works? What works to change mindsets, to spread important ideas and to create an audience for work that matters?"
I continually see examples of organizations choosing to seek out a wider audience rather than going deeper with the audience they have.  Thoughts?

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